Terms of Service
Last updated: 14 September 2026
These Terms of Service ("Terms") govern your use of datalyticsafrica.com (the "Site"), operated by Datalytics, a subsidiary of Saracen Marketing Group. By accessing or using the Site, you agree to be bound by these Terms. If you do not agree, please do not use the Site.
Use of the Site
You may use this Site to learn about our products and services, read our blog, and contact us. You agree not to misuse the Site, including by attempting to gain unauthorized access to it, interfering with its operation, or using it to transmit anything unlawful or harmful.
Our products and services
This Site describes tools we have built, including OOHna, AdOps, Echo, LiveFTA, and Kreate Commerce, and services we provide, including social listening, market and consumer research, marketing mix modelling, business process mapping, web development, and software development. Descriptions on this Site are for informational purposes. Any engagement for our products or services is governed by a separate agreement entered into directly with you, not by these Terms.
Intellectual property
Unless otherwise stated, the content on this Site, including text, graphics, logos, and the underlying design, is owned by or licensed to Datalytics and is protected by applicable intellectual property law. You may not reproduce, distribute, or create derivative works from this content without our prior written permission.
Client and partner names and logos referenced on this Site are used to describe work delivered by Saracen Marketing Group and Datalytics teams, and remain the property of their respective owners.
Blog and content
Articles published on our blog are provided for general informational purposes and do not constitute professional, financial, or legal advice. You should not rely on them as a substitute for advice specific to your situation.
Third-party links
This Site links to third-party websites, including our own products hosted on separate domains, such as oohna.africa, adops.datalyticsafrica.com, and livefta.datalyticsafrica.com. We are not responsible for the content, policies, or practices of any third-party site.
Disclaimers
This Site and its content are provided "as is," without warranties of any kind, express or implied. We do not warrant that the Site will be uninterrupted, error-free, or free of harmful components.
Limitation of liability
To the fullest extent permitted by law, Datalytics and Saracen Marketing Group will not be liable for any indirect, incidental, or consequential damages arising from your use of this Site.
Governing law
These Terms are governed by the laws of Kenya, without regard to conflict of law principles.
Changes to these Terms
We may update these Terms from time to time. Continued use of the Site after changes are posted constitutes acceptance of the revised Terms.
Contact us
Questions about these Terms can be sent to start@datalytics.com.