Social Listening & Sentiment
Every day, your brand is being talked about somewhere you are not watching. Social listening puts eyes on those conversations as they happen; sentiment analysis tells you whether what is being said is helping you or hurting you.
What is social listening & sentiment analysis?
Social listening is the ongoing practice of monitoring social media, forums, news, and review sites for mentions of your brand, your products, and your competitors. Sentiment analysis goes a layer deeper: using natural language processing to classify each mention as positive, negative, or neutral, and to surface the emotion behind it - so you are not just counting mentions, you are understanding what they mean.
Most brands find out how a campaign or a product launch actually landed with consumers weeks later, in a survey or a sales report - by which point the moment to respond has already passed.
- Catch a shift in sentiment while a campaign is still live, not after it has ended
- Separate real signal from noise across thousands of daily mentions
- Know which conversations need a response and which do not
- Track how your brand's sentiment moves against named competitors, not in isolation
What you get
Brand & competitor mention tracking
We monitor every mention of your brand and your named competitors across social platforms, forums, and news, using Brandwatch to cover volume no team could track by hand.
Sentiment & emotion analysis
Every mention is scored for sentiment and, where it matters, the specific emotion behind it - so a spike in mentions is never mistaken for automatically good news.
Campaign & crisis monitoring
During a launch or a live campaign, sentiment is tracked in near real time, so a negative shift is caught while there is still time to act on it.
Real-time alerts & reporting
Significant shifts in volume or sentiment are flagged as they happen, backed by a reporting cadence that shows the trend, not just a single snapshot.
How we work
- 01
Set up listening
Define the brand terms, competitors, and topics worth tracking, and configure Brandwatch to capture them.
- 02
Monitor continuously
Mentions are captured and scored as they happen, across every platform that matters to your audience.
- 03
Analyze & benchmark
We separate signal from noise, group mentions into themes, and compare your sentiment trend against competitors.
- 04
Report & advise
You get a clear read on what people are actually saying and what to do about it, not just a dashboard to interpret yourself.
Want a clearer read on what your customers actually think?
Get in touch