← Back to services

Web Development & SEO/GEO

A website that looks good and a website that gets found are two different projects. We build both into one, on WordPress, so your site works as hard as the rest of your marketing.

What is web development and SEO/GEO?

We design and build websites on WordPress, then make sure the people and the systems looking for you can actually find you. That means classic search engine optimization for Google, and generative engine optimization for the AI tools increasingly answering questions before anyone clicks a link.

A beautiful website that nobody finds is a brochure sitting in a drawer. Most sites are built for how they look in a client review, not for how they perform in a search result or an AI answer.

  • Launch a site built to convert visitors, not just display information
  • Show up when someone searches your category on Google
  • Get cited when someone asks ChatGPT or Perplexity the same question
  • Stop losing visitors to a slow site or a broken mobile experience

What you get

  • Website design & development

    A WordPress site built around your brand and your conversion goal, not a generic template with your logo on it.

  • Technical & on-page SEO

    The unglamorous work: site speed, structured data, clean URLs, and content built around what your customers actually search for.

  • Generative engine optimization (GEO)

    We structure your content so AI systems can find it, understand it, and cite it, the same discipline as SEO applied to a newer set of engines.

  • Performance & conversion optimization

    We track how visitors actually use the site and refine it, so traffic turns into enquiries instead of bounces.

How we work

  1. 01

    Scope the site

    We start with what the site needs to do for your business, not a list of pages to design.

  2. 02

    Design and build

    The site is designed and built on WordPress, with performance and SEO considered from the first wireframe, not bolted on after launch.

  3. 03

    Optimize for search and AI

    Technical SEO and GEO are built into the site structure and content before it ever goes live.

  4. 04

    Launch and measure

    After launch we track how the site performs and keep refining it against real visitor behaviour.

Want a clearer read on what your customers actually think?

Get in touch

Ready to simplify yourmarketing and scale what works?

Office
Ideas House, Kabasiran Close,Off Kabasiran Avenue, LavingtonP.O. Box 7704-00200, Nairobi
Part of
Saracen Marketing GroupAfrica's Brand Growth Engine

Relationship to Saracen Marketing Group

Datalytics Africa is a subsidiary of Saracen Marketing Group. While Datalytics products and platforms are offered independently, historical brand experience referenced on this site reflects work delivered by Saracen Marketing Group teams, including individuals who now form part of the Datalytics core.

© 2026 Saracen Marketing Group - All Rights Reserved